The five stages of fads: learning from music history

While reading Listen to This -- a great collection of essays about music by New Yorker writer Alex Ross -- one passage in particular struck me as prescient and vibrant. It stayed on my mind.

Ross breaks down popular adoption of musical genres into five clear stages: youth rebellion, bourgeois pomp, modern rebellion, avant-garde, and finally, retrenchment. It explains music perfectly, but I think it can be applied across the board. What about action movies, video games, or political views? 

 

I love interesting categorizations, so I thought I'd share this. I'll let Ross take it from here:

All music becomes classical music in the end. Reading the histories of other genres, I often get a funny sense of déjà vu. The story of jazz, for example, seems to recapitulate classical history at high speed. First, the youth-rebellion period:Satchmo and the Duke and Bix and Jelly Roll teach a generation to lose itself in the music. Secord, the era of bourgeois pomp: the high-class swing band parallels the Romantic orchestra. Stage 3: artists rebel against the bourgeois image, echoing the classical modernist revolution, sometimes by direct citation (Charlie Parker works the opening notes of The Rite of Spring into "Salt Peanuts"). Stage 4: free jazz marks the point at which the vanguard loses touch with the masses and becomes a self-contained avant-garde. Stage 5: a period of retrenchment. Wynton Marsalis's attempt to launch a traditionalist jazz revival parallels the neo-Romantic music of many late-twentieth-century composers. But this effor comes too late to restore the art to the popular mainstream.

The same progression worms its way through rock and roll. What were my hyper-educated punk-rock friends but Stage 3 high moderninists, rebelling against the bloarted Romanticism of Stage 2 stadium rock? In the first years of the new century there was a lot of Stage 5 neoclassicism going on in what remaind of rock. The Strokes, the Hives, the Vines, the Stills, the Thrills, the White Stripes, and various other bands harked back to the some lost pure moment of the sixties or seventies. Many used old instruments, old amplifiers, old soundboards. One rocker was quoted as saying, "I intentionally won't use something I haven't heard before." A White Stripes record carried this Luddite notice: "No computers were used during the recording, mixing, or mastering of this record."